Winning Entry by Mr. Harsh Mehta
About the Artwork:
Tusa Bhaiji (Your Brother) is a Desi Himachali Boy who welcomes everyone in the state of Himachal Pradesh in their traditional attire. He wears the traditional Himachali Topi (Cap) and jacket which brings out the rich culture and tradition of the Pahari state. The Physical characteristics of the character design also been crucial in establishing the communication and attract new audience. His body gestures bring out the polite, humble, and welcoming nature of state people which depicts the ethical values of Indian people, especially the gesture of hands speaks a lot about the nature and behaviour of the native people. The smile, wide opened eyes and rounded face (as rounded form attracts people by the peculiar atmosphere of placidity which they embody. The feeling of peacefulness is probably the most prominent characteristics of this character’s perception) gives the cheerful expression. He wears the traditional Himachali poshak which depicts the authenticity of the state’s fashion which people generally used to wear during festivals and dance. Bhaiji will become the identity of the Pahari state who always intends to welcome and greet its guest with full care and humility (Athithi Devo Bhava). The character best represents hospitality with graciousness and elegant living. The asymmetrical and rhythmic body form gives the viewer a feeling of bonding and togetherness. The colours are used in the character are not very bright not very dull as it is the mixture of earthen and bright colours to create a depiction of mountain region and because of the geographical condition the use of bright colours indulge in their living and also the colour palette gives the mood of Indianness.
From the Artist:
Since my childhood, creativity always inspires and influenced me in various ways by making train with match boxes and landscape with ice cream sticks. Then my guide and mentor Mrs. Anita Chaudhary makes me refine and today whatever I am because of her efforts on me. Taking fine arts in my 12th Standard was the first step towards my art and design journey, and I will become topper of my school by securing 97 out of 100 in CBSE boards in fine arts boosts my moral and interest in this field. I still remember the days when I prepare for my bachelor’s admission, I was so curious at that time not only because that my college days about to start but the finally my dream come true to take step further towards my goals, I give entrance to college of art Delhi and I got 20th Rank there in the entrance exam and I was so lucky to become part of COA and I got to learn from very knowledgeable faculties who treated me like their child. After competing my graduation with Grade, A It was challenge for me to take admission in Master with same specialization of Applied arts but in different college to face the competition and then I apply for Maharaja Sayajirao University of Baroda in Vadodara Gujarat to perused MVA in Applied art Visualization. There I get to know about totally different culture, tradition, language, food and fashion which indirectly positively affect to my design journey. That 2 years of interdisciplinary education taught me the true meaning of Design, taking part in various design competition, work with practicality and Freelancing for Govt. authorities gives me totally new exposure. Creating social and product campaigns, designing of new logos and creation of hypothetical brands give new wings to my design pathway. I always be like a social person. I really loved to meet new people with different culture and always try to embrace the same. From my college days I really loved to share my knowledge and I found myself quite knowledgeable at this age. This thing helps in improving me in many ways like in communication skills, attitude and aptitude. I really want to bring some positive change in the society with the help of my designs. Till now i have designed 20+ logo designs and 2 print campaigns and corporate identity for lovely sweets and bake studio. Then with a search of my career growth and find more possibilities I will apply in World University of Design as a PhD student to further enhanced my knowledge in visual communication as being an ambitious about growth design always taught me to work ethical for others and solve the problems of the society in functional and purposeful way. My design journey is still going and miles to go before I sleep as my father once said that whatever you pursue in your life try to do best in that field to achieve the heights in an ethical way and follow my passion and continuously to do so. I don’t want to stop here; I believe in sharing and want to share my little knowledge about art and design being a guide and mentor to others.
Other Artworks by Mr. Harsh Mehta
Follow him on Instagram:
@harsh_mehta.official
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